Around the Globe, HubSpot Helps Businesses — and Khoury Co-ops — Grow

HubSpot began by helping businesses help themselves. Through a concept called inbound marketing, where the company centers client feedback in their product development, the one-time start-up has grown into a large company dedicated to constant, ongoing learning about what their clients need and how best to listen. Khoury alum Rose DeMaio (BS ’15 CS and Communications), says helping customers effectively — and being successful at HubSpot — requires co-ops and employees to remain open to learning.