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Magy Seif El-Nasr

Associate Professor

Interdisciplinary with College of Arts, Media and Design

Magy Seif El-Nasr


Office Location

440 Huntington Avenue
476 West Village H
Boston, MA 02115

Mailing Address

Northeastern University
ATTN: Magy Seif El-Nasr, 202 WVH
360 Huntington Avenue
Boston, MA 02115

Research Interests

  • Artificial Intelligence
  • Virtual Environments
  • Intelligent Adaptive Systems
  • Games and Social Media as Interventions for Health and Learning
  • Believable Characters
  • Interactive Narratives
  • Evaluation Methodologies for Virtual Environments
  • Games Research
  • Game Data Science


  • PhD in Computer Science, Northwestern University
  • MS in Computer Science, Texas A&M University
  • BS in Computer Science, American University in Cairo


Magy Seif El-Nasr is an Associate Professor in the Khoury College of Computer Sciences and the College of Arts, Media and Design at Northeastern University. Professor Seif El-Nasr directs the PLAIT (Playable Innovative Technologies) and GUII (Game User Interaction and Intelligence) Lab. Prior to joining Northeastern, she was an assistant professor at the School of Interactive Arts and Technology at Simon Fraser University (2007-2011). Before that she was an assistant professor at the School of Information Science and Technology at Pennsylvania State University (2003-2007).

Professor Seif El-Nasr believes that problems we currently face in the areas of health, education, resilience, and cybersecurity require an interdisciplinary approach and most often require us to understand human behavior, learning, and human cognition at a deep level which we currently do not possess. Her research focuses on building a framework to facilitate the use of virtual environments (e.g., games, VR, apps, social media or interactive narrative) as a methodology to understand human behavior and cognition, with the goal of facilitating computational solutions to national problems in health, education and security. To address this vision, she develops tools and automated techniques to help author virtual environments (e.g., interactive narratives, believable characters, etc.), as well as data driven analytics to model human behavior in such environments, which can be used to assess as well as personalize the environments towards effective use in solving national problems, such as health and learning.

Professor Seif El-Nasr has chaired and co-chaired several conferences, including PETRA 2013, AIIDE 2013, Foundations of Digital Games (FDG) 2012, International Conference on Entertainment Computing (ICEC) 2011 (Co-Chair), Advances in Computer Entertainment (ACE) 2009 (Program Co-Chair), and Computer Human Interaction 2015 (Associate Chair). She also serves on the editorial board of the IEEE Transactions on Computational Intelligence and Game Artificial Intelligence, IEEE Transactions on Affective Computing, Entertainment Computing Journal, and ACM’s Computers in Entertainment. She has also served on several NSF panels throughout her career, and has served on numerous SIGs, including ACM Representative for TC14 IFIP on Entertainment Computing. Dr. Seif El-Nasr has received several paper awards for her work and given multiple talks and keynotes, including a keynote at the ICEC (International Conference on Entertainment Computing) conference in November 2019. In 2017, Dr. Self El-Nasr was selected among 30 game scholars named as fellows for the Higher Education Video Game Association, an association that aims to cultivate a community on game scholarship and education around the world. This was to recognize her leadership role in pioneering and developing games as a field of scholarship and education.